How a passion for being nosey, a pack of Post-Its and a good Sharpie marker helped me unlock a rewarding career as a digital strategist [Originally Published 13/07/2020 on the 383 blog https://383project.com/blog/digital-strategist/] When I was a kid, it was a long-running family joke that my mum could get in…

What can three very different brands tell us about where digital is taking travel? [Originally published 13/09/2019 on the 383 blog https://383project.com/blog/future-of-transport/] Note: This post was written in 2019 for the Canvas conference, an annual event featuring ‘insider stories for product people’. We’re just a few short weeks away from…

Exploring the challenges and opportunities around developing IoT solutions within the home [Originally published 14/06/2019 on the 383 blog https://383project.com/blog/getting-smart-about-smart-home-innovation/] In a world where we’re increasingly surrounded by intelligent, connected devices, it’s easy to take them for granted. When they work well, these technologies straddle a fine line between ambient…

User research is like a badly rendered dinosaur: The truth often lies in the bits you don’t see… [Originally published 11/04/2019 on the 383 blog https://383project.com/blog/what-can-fat-dinosaurs-teach-you-about-understanding-your-customers/] Like most kids who found themselves cowering behind their popcorn in the early 90s, I have an indelible mental image of what a T-Rex…

Your first few months in any new job can be a whirlwind. Here’s my experience of hitting the ground running at product studio 383 [Originally published 31/01/2019 on the 383 blog as “From newbie to 383er: an insider’s guide” https://383project.com/blog/from-newbie-to-383er-an-insiders-guide/] Let’s get something clear before we go any further —…

The battle for your hard-earned holiday money has never been more fierce. The winners are going to be the brands that help you dream big and plan smart. [Originally published on 06/12/2018 on the 383 blog https://383project.com/blog/why-a-journey-of-a-thousand-miles-begins-with-a-dream/] The first frosty beer in that secret beach bar; the feeling of sand…

Harnessing the power of play to make a positive impact on health, technology and society [Originally published 06/11/2018 on the 383 blog https://nicklockey.medium.com/gaming-for-good-8ac6abee1443] With blockbuster wild west adventure Red Dead Redemption 2 dominating the video game charts, it’s clear that creators Rockstar Games have another monster hit on their hands. …