Some handy pointers for sprint success, battle-tested in the field

[Originally Published 03/03/2020 on the 383 blog https://383project.com/blog/design-sprints/]

Note: This article is all about Google- style Design Sprints. If you’re unfamiliar with the process, or need a refresher, have a look here first.

At 383 we believe that the best way to test whether a product or service idea has legs is to get it into the hands of real customers, fast. …


How a passion for being nosey, a pack of Post-Its and a good Sharpie marker helped me unlock a rewarding career as a digital strategist

[Originally Published 13/07/2020 on the 383 blog https://383project.com/blog/digital-strategist/]

When I was a kid, it was a long-running family joke that my mum could get in a lift with a stranger and have their life story out of them by the time they reached the third floor. Whilst I definitely inherited a bunch of stuff from my dad (hello male pattern baldness), I got lucky and acquired the chatty gene from my dear old Mum.

And…


What can three very different brands tell us about where digital is taking travel?

[Originally published 13/09/2019 on the 383 blog https://383project.com/blog/future-of-transport/]

Photo by Denys Nevozhai on Unsplash

Note: This post was written in 2019 for the Canvas conference, an annual event featuring ‘insider stories for product people’.

We’re just a few short weeks away from Canvas 2019, our annual conference bringing together the brightest industry minds to share insights behind some truly game-changing products and services.

This year’s line-up includes three travel-related talks from product leaders at National Express, Citymapper and Virgin Atlantic. Whilst each talk will have a different focus on product design and…


Exploring the challenges and opportunities around developing IoT solutions within the home

[Originally published 14/06/2019 on the 383 blog https://383project.com/blog/getting-smart-about-smart-home-innovation/]

Photo by Ihor Saveliev on Unsplash

In a world where we’re increasingly surrounded by intelligent, connected devices, it’s easy to take them for granted. When they work well, these technologies straddle a fine line between ambient invisibility and heroic moments of surprise and delight. When they fail, however, they plonk themselves right in the middle of a Venn diagram of frustration, farce and liability.

Nowhere is this contrast starker than in the increasingly competitive arena of the Smart Home where there is a veritable IoT arms…


User research is like a badly rendered dinosaur: The truth often lies in the bits you don’t see…

[Originally published 11/04/2019 on the 383 blog https://383project.com/blog/what-can-fat-dinosaurs-teach-you-about-understanding-your-customers/]

Photo by fan yang on Unsplash

Like most kids who found themselves cowering behind their popcorn in the early 90s, I have an indelible mental image of what a T-Rex should look like: a hulking reptilian monster with a penchant for chomping lawyers on toilets — all terrifying teeth and scaly skin.

But, what if that wasn’t the whole picture? A quarter of a century later many scientists now believe that the king of the dinosaurs may have been at…


Your first few months in any new job can be a whirlwind. Here’s my experience of hitting the ground running at product studio 383

[Originally published 31/01/2019 on the 383 blog as “From newbie to 383er: an insider’s guide” https://383project.com/blog/from-newbie-to-383er-an-insiders-guide/]

Let’s get something clear before we go any further — this ain’t my first rodeo.

I’m no fresh-faced millennial, hot out of uni, I’ve already got a couple of decades of national insurance contributions under my belt and I’m old enough to remember when the internet came on a free CD on the front of a magazine. …


The battle for your hard-earned holiday money has never been more fierce. The winners are going to be the brands that help you dream big and plan smart.

[Originally published on 06/12/2018 on the 383 blog https://383project.com/blog/why-a-journey-of-a-thousand-miles-begins-with-a-dream/]

Photo by Simon Migaj on Unsplash

The first frosty beer in that secret beach bar; the feeling of sand between your toes; that shimmering sunset above a rugged mountain peak; all these perfect moments exist in your mind long before you reach for your passport — or at least they should if your travel booking site is doing things right.

In an age where friction-free eCommerce has become the…


Harnessing the power of play to make a positive impact on health, technology and society

[Originally published 06/11/2018 on the 383 blog https://nicklockey.medium.com/gaming-for-good-8ac6abee1443]

Photo by Igor Karimov on Unsplash

With blockbuster wild west adventure Red Dead Redemption 2 dominating the video game charts, it’s clear that creators Rockstar Games have another monster hit on their hands.

As the game takes over 60 hours to complete and sales are predicted to top 20 million units by the end of the year, that’s a serious chunk of time that fans will collectively be investing in gaming. …

Nick Lockey

I’m a digital creative with a passion for product strategy and UX research. 👋

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