Some handy pointers for sprint success, battle-tested in the field

[Originally Published 03/03/2020 on the 383 blog https://383project.com/blog/design-sprints/]

Note: This article is all about Google- style Design Sprints. If you’re unfamiliar with the process, or need a refresher, have a look here first.

At 383 we believe that the best…


How a passion for being nosey, a pack of Post-Its and a good Sharpie marker helped me unlock a rewarding career as a digital strategist

[Originally Published 13/07/2020 on the 383 blog https://383project.com/blog/digital-strategist/]

When I was a kid, it was a long-running family joke that my mum could get in…


What can three very different brands tell us about where digital is taking travel?

[Originally published 13/09/2019 on the 383 blog https://383project.com/blog/future-of-transport/]

Photo by Denys Nevozhai on Unsplash

Note: This post was written in 2019 for the Canvas conference, an annual event featuring ‘insider stories for product people’.

We’re just a few short weeks away from…


Exploring the challenges and opportunities around developing IoT solutions within the home

[Originally published 14/06/2019 on the 383 blog https://383project.com/blog/getting-smart-about-smart-home-innovation/]

Photo by Ihor Saveliev on Unsplash

In a world where we’re increasingly surrounded by intelligent, connected devices, it’s easy to take them for granted. When they work well, these technologies straddle a fine line between ambient…


User research is like a badly rendered dinosaur: The truth often lies in the bits you don’t see…

[Originally published 11/04/2019 on the 383 blog https://383project.com/blog/what-can-fat-dinosaurs-teach-you-about-understanding-your-customers/]

Photo by fan yang on Unsplash

Like most kids who found themselves cowering behind their popcorn in the early 90s, I have an indelible mental image of what a T-Rex…


Your first few months in any new job can be a whirlwind. Here’s my experience of hitting the ground running at product studio 383

[Originally published 31/01/2019 on the 383 blog as “From newbie to 383er: an insider’s guide” https://383project.com/blog/from-newbie-to-383er-an-insiders-guide/]

Let’s get something clear before we go any further —…


The battle for your hard-earned holiday money has never been more fierce. The winners are going to be the brands that help you dream big and plan smart.

[Originally published on 06/12/2018 on the 383 blog https://383project.com/blog/why-a-journey-of-a-thousand-miles-begins-with-a-dream/]

Photo by Simon Migaj on Unsplash

The first frosty beer in that secret beach bar; the feeling of sand…


Harnessing the power of play to make a positive impact on health, technology and society

[Originally published 06/11/2018 on the 383 blog https://nicklockey.medium.com/gaming-for-good-8ac6abee1443]

Photo by Igor Karimov on Unsplash

With blockbuster wild west adventure Red Dead Redemption 2 dominating the video game charts, it’s clear that creators Rockstar Games have another monster hit on their hands.

Nick Lockey

I’m a digital creative with a passion for product strategy and UX research. 👋

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